RealayRealay
Sign inList a referral
The vision

Settlement infrastructure for referrals.

The product page shows the exchange that's live today. This page is the reason it exists: one referral primitive, one settlement engine, and a compliance wrapper per vertical.

The same transaction, everywhere

Every industry runs on the same referral.

A party with a customer introduces them to a provider who can serve them, and the provider pays for the introduction. Identical in real estate, home services, recruiting, and software. Only the contract around it changes.

referral fee · affiliate commission · finder's fee · split placement · success fee · bounty
Different words for one transaction: A sends B a customer, and B pays for the introduction.
Real estate: List
Originate

List a referral with its terms — category, fee, exclusivity, warmth — priced by a recommended-fee engine. It's escrowed the moment it exists.

Real estate: Sell
Contract

Bind a compliant, vertical-specific agreement before contact. The piece every incumbent skips. The piece that is the moat.

Real estate: Collect
Settle

Escrow the fee, release on the outcome, take a percentage. Money moves on rails, not on trust.

One engine. A compliance wrapper per vertical. That is the whole company.

Verticals

One rail. Every vertical, in order.

We don't turn on a vertical until its referral contract is enforceable. The order is set by regulation, not market size — the cleanest first, the hardest last. Real estate, governed by RESPA, came first on purpose: clear the worst bar, and the rest of the map opens.

Live nowLive
Agent to agent
Real estate

25% referral, broker-to-broker, RESPA-clean.

Agent to pro
Home services

Home-services referrals from agents' vendor books — the first generalization off the real estate rail. Pro-to-pro sending follows.

In compliance buildIn build
Split placements
Recruiting

Arm's-length fees that already move between firms. Clean, and escrow-ready.

Partner referrals
B2B / SaaS

Reseller and partner payouts — today merchant-funded and slow. The rail settles them.

On the mapExploring
Structured
Insurance · Wealth / RIA · Accounting

Legal with the right structure. Entered with counsel, only when the contract is bulletproof.

Same engine · same escrow · a new compliance wrapper per vertical
Bring Realay to your vertical