Your referral, your rules. Our rails.
You stay in control of every referral. The rails do the rest: escrow, a binding contract, your money instead of a promise. The introductions you used to give away are the ones that pay you now. Twice.
The referral economy runs on phone calls and hope.
You refer a client and wait a year or more for a promise to pay off. The referral fee — about $2,590 on a median deal — runs on a handshake and someone else's memory.
Portal leads cost real money for intent that was never warm. You spend first and hope later — the relationship you're paying for doesn't exist.
No contract. No escrow. No verification. The lead leaves your hands the moment you say the name, and nothing comes back.
The rails underneath the referral economy.
Originate, contract, settle — the same three steps in real estate's vocabulary. An agent lists, sells, and collects.
List a referral in Realay — in the app, or from your CRM once it's connected. Set your split (10–40%). See a suggested price. Publish. Identity stays escrowed. No one sees your client until the deal is done.
Verified buyers in your lead's market are notified instantly. First to claim wins. Payment processes. A binding referral agreement signs before any contact is revealed.
Your payout releases on buyer confirmation — or automatically at 72 hours. Your closing percentage is locked in a contract: tracked, enforceable, attributed to your reputation.
Three steps. Two paydays. Every gate enforced by the platform, not by trust.
You built the relationship. You set the terms.
Clients you can't serve (wrong market, relocating, wrong timing) are qualified buyers another agent would pay to meet. On Realay, they're priced and sold before the relationship goes cold. List in 90 seconds — in the app, or straight from Follow Up Boss once it's connected. Set your split, see what the lead is worth, publish.
When a verified agent claims it, payment processes immediately and your payout releases on buyer confirmation — or automatically at 72 hours. The referral agreement signs before contact is revealed. Your closing fee is binding.
Warm leads. Verified senders. First claim wins.
Every lead on Realay was referred by a licensed agent who knows the client personally — a relationship already in place, not a cold click you paid to chase.
Set your service ZIPs, add a payment method, and get push-notified the instant a matching lead goes live. First verified agent to claim wins. The agreement signs at purchase. Contact unlocks after signature.
One flat purchase price. No commission tax at closing. No months of dead spend hoping a cold click converts.
Two paydays per referral. One transparent fee.
Every gate exists for a reason.
Anyone can wire money from A to B. The hard part is the contract that makes a referral enforceable — and it is built one vertical at a time. Real estate demanded the most: RESPA, license checks, broker-to-broker settlement.
State records checked before the first transaction. RESPA requires it. We enforce it.
A binding referral agreement signs before any identity is revealed. The old model leaked names for free. This one doesn't.
Name, phone, email: held by the platform until the deal is done. No previews. No screenshots. No workarounds.
7 days for bad data: wrong number, fake identity, already under contract. “Didn't convert” is explicitly not disputable.
Distribution that lives inside the CRM, not beside it.
Referrals happen on a contact record, not a destination site. The sender surface lives inside Follow Up Boss, where the referral decision actually happens.
Claim a matched lead from web or mobile, with the same payment, signature, and reveal safeguards.
Every CRM integration someone else builds is switching cost Realay doesn't pay.
Run your internal referral economy on modern rails.
National brokerages lose the referrals they can't internalize, and those referrals currently die. Realay's rails keep internal referrals internal when the network can serve them, and monetize them externally when it can't.
Thousands of verified agents land in one signature. The cold-start problem, solved wholesale.
The agent's account, reputation, and history are Realay's graph, portable across brokerage changes. The graph outlives the org.
Internal-tier transactions carry a reduced rails fee. Anything released to the open exchange pays standard take. The brokerage earns either way.
One fee per lead type. No subscription.
Exchange fee on agent-to-agent lead sales. Senders receive 80%. Buyers pay the listed price.
The rails are open.
Live in real estate and home services, across all 50 states. You pay nothing until a referral settles.